Direct Booking Strategies That Increase Revenue

Caribbean hotels are losing out on so much direct revenue by overreliance on 3rd party channels. Third parties are an important part of your channel mix, but there are many other strategies that can bring direct bookings and loyal repeat stays without the heavy commissions.

Join us for an engaging discussion on:

  • Effective management with tour operators – understand your true constrained demand to see what inventory you offer
  • Understanding your true competition: it’s not local other properties; its island based. Seeing how to compete effectively knowing this is the case
  • Storytelling and brand strategies to ensure travelers see the true value of YOUR island, property and what makes it special and unique
  • Using tools like Shopping Cart Abandonment re-targeting “white glove” solutions on your Web site to ensure those lookers book on your site, not the OTA
  • Why with proper training and techniques, your call centers can be your best sellers vs. order takes that turn travelers into dates, rates and names

Moderator: Sanovnik Destang, Executive Director, Bay Gardens Resorts

Panelists:

  • Michael Stark, Enterprise Sales Consultant, NAVIS
  • Oliver Janke, Account Director, US South East & Caribbean, Preferred Hotels & Resorts

Marc Liu, Head of Strategy, Elmntl

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