COMMUNITY-BASED TOURISM DRIVING INNOVATIONS & EXPERIENCES AS CARIBBEAN PUSHES FOR INCLUSIVE TOURISM DEVELOPMENT

BRIDGETOWN, Barbados (3 July 2019) – The Caribbean Tourism Organization (CTO) is creating a plan for systematic development of community-based tourism as a viable niche and will present the details during the upcoming Caribbean Conference on Sustainable Tourism Development.

The event, otherwise known as the Sustainable Tourism Conference (#STC2019), is scheduled for 26-29 Aug. 2019 at the Beachcombers Hotel in St. Vincent and is organised by CTO in partnership with the St. Vincent and the Grenadines Tourism Authority (SVGTA).

At a general session titled “Community-based Tourism Driving Tourism Innovations and Experiences” scheduled 11:30 a.m. on 27 August, delegates will be presented with robust market research that encapsulates visitors’ willingness to pay for innovative tourism experiences across the Caribbean. The session will also delve into how community tourism supports product diversification and differentiation and can enhance community participation in tourism, with the ultimate benefit being the creation of a distinctive and responsible tourism brand.

CTO has worked with regional partner the Compete Caribbean Partnership Facility (CCPF) – a development programme that focuses on innovative and practical solutions that stimulate economic growth, productivity and competitiveness – to develop the market research.

Session presenters include a Compete Caribbean representative who will address the need for cooperation in tourism to ensure local enterprises, particularly micro, small and medium enterprises, are integrated in the tourism value chain. Judy Karwacki, president of Small Planet Consulting, and a community-based tourism development specialist, will introduce a community-based tourism toolkit commissioned by the CTO.

Under the theme “Keeping the Right Balance: Tourism Development in an Era of Diversification,” industry experts participating in #STC2019 will address the urgent need for a transformational, disruptive, and regenerative tourism product to meet ever-rising challenges. The full conference programme can be viewed via https://www.caribbeanstc.com/program/

St Vincent and the Grenadines will host STC amidst an intensified national thrust towards a greener, more climate-resilient destination, including the construction of a geothermal plant on St. Vincent to complement the country’s hydro and solar energy capacity and the restoration of the Ashton Lagoon in Union Island.

To register for the conference, visit https://www.caribbeanstc.com/register. Rates are available for general delegates including CTO members and non-members, St. Vincent & the Grenadines residents, travel agents and students (both local and international rates).

Sponsorships are available for the conference and can be viewed via: https://www.caribbeanstc.com/sponsor. Contact Sylma Brown Bramble at 212-635-9530 or sbrown@caribtourism.com for additional information.

About the Caribbean Conference on Sustainable Tourism Development
The Caribbean Conference on Sustainable Tourism Development is part of the information dissemination and regional awareness component of CTO’s strategy for sustainable tourism. It looks at how member states can design and implement sustainable tourism policies and programmes, offering a regional forum for information exchange on the successes and pitfalls of national, regional and international initiatives.

About the Caribbean Tourism Organization
The Caribbean Tourism Organization (CTO), with headquarters in Barbados, offices in New York and London and representation in Canada, is the Caribbean’s tourism development agency comprising membership of the region’s finest countries and territories including Dutch, English, French and Spanish-speaking, as well as a myriad of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year-round, warm weather destination, and its purpose is Leading Sustainable Tourism – One Sea, One Voice, One Caribbean.

Among the benefits to its members the organization provides specialized support and technical assistance in sustainable tourism development, marketing, communications, advocacy, human resource development, event planning & execution and research & information technology.

The CTO’s Headquarters is located at Baobab Tower, Warrens, St. Michael, Barbados BB 22026; Tel: (246) 427-5242; Fax: (246) 429-3065; E-mail: CTObarbados@caribtourism.com;

The CTO’s New York office is located at 80 Broad St., Suite 3302, New York, NY 10004, USA: Tel: (212) 635-9530; Fax: (212) 635-9511; E-mail: CTOny@caribtourism.com;

The CTO’s London office is located at Suites 52A & 53, 5th Floor AMP House, Dingwall Road, Croydon CR0 2LX, England. Tel: 011 44 208 948 0057; Fax: 011 44 208 948 0067; E-mail: CTOlondon@caribtourism.com.

CTO has representation in Canada; Tel: (905) 857-1986; Email: droletn@caribtourism.com.

For more information on the Caribbean Tourism Organization, please visit www.OneCaribbean.org and follow CTO on Facebook, Twitter, Instagram and LinkedIn to be part of the conversation.
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